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Evergreen: Web content that doesn't lose its relevance over time. Sustainable and lasting.
We provide full-service, comprehensive web services for visual communication of the physical and environmental sciences.
We're geologists, conservationists, and educators ourselves, which helps us to understand – and describe – work conducted in these fields.
Our services range from hosting support, data gathering, design, and build to regular upkeep and maintenance.
We aren't just web developers. We're scientists first and foremost, and our websites reflect this.
We aren't just web developers. We're scientists first and foremost, and our websites reflect this.
We focus on creating relevant, engaging, and thought-provoking websites.
Our job is to generate a web experience that artfully reflects a client's brand or topic, while communicating information the general public can assimilate and use.
We collaborate with our clients.
As former members of a 1,000-person, multi-office, multi-operations consulting firm, we're used to teamwork. Engaging with our clients, whether remotely or in house, teaches us about the subject at hand and how we can best represent it, while allowing the opportunity to jointly fine-tune the outcome.
We develop custom platforms. We don't use a Content Management System (CMS) unless it's one we've built ourselves.
Custom programming allows for greater flexibility: we can build unique features, integrations, and designs specific to a client's brand that are not achievable with generic, off-the-shelf packages.
Instead we use a combination of
Bootstrap,
MySQL,
and a variety of programming languages, including Perl, PHP, SQL, JavaScript, jQuery, HTML, and CSS, to construct a website.
As a result, our clients do little to no web work themselves, preferring to leave that up to us.
However, it you wish to use a
third-party CMS or hybrid model to enable your own maintenance, we can help you do that.
READ MORE »
To use a third-party CMS such as WordPress or Joomla, you'll need to know how to use their software, have some understanding of HTML, be willing to work within the limitations of the CMS, and possess the knowledge and patience to deal with issues inherant to that CMS, including how their software integrates – if at all – with your web host.
Our Process
We use a documented, predictable set of steps to create a website.
Organization is key – for populating a site, accurately conveying the message, and attracting/retaining visitors – and is often reworked throughout the life of the project.
Making Sense of the Chaos
Chaos: A state of disorder and confusion. An amorphous collection of ideas. Non-crystalline.
We'll help you organize and consolidate your accumulation of ideas, research, media, and documents - however vast - into a coherent package that can be artfully displayed on the web.
EXAMPLE TASKS »
LASERED NINJA
Conduct initial research, information gathering, and collaborative work to establish scope, project requirements, and expectations
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Determine the purpose of the project and website
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Explore the client's work to aid in development
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Identify the intended audience
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Deconstruct existing website for repurposing of material
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Visualize how users will digest information and interact with the website
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Determine how the website will be organized
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Construct a working site plan and establish draft navigation
Building Your Story
The process of creating a structured framework that conveys a specific message, idea, or theme.
Using the package constructed from the chaos, we'll create a story around your message and build out the website.
For an example, view the narrative created for AMC's
Western MA Chapter, constructed to showcase the chapter's support of the Club's four fundamental pillars:
outdoor experiences, landscape protection, community, and equity.
EXAMPLE TASKS »
LEVI WALTER YAGGY
Coordinate with hosting and set up a development folder
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Establish a digital tone of voice
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Develop the look and feel (design)
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Construct L1 and L2 page templates and create wireframes for discussion
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Prepare content
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Design and populate the database
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Connect the database to the website
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Agree on the wireframe designs and code the pages
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Populate pages with content and build out the story
Engaging the World
To succeed in attracting and keeping someone's attention and interest. To involve.
Posting material on a website is one thing. Getting people to engage with it is another.
We follow this guideline in website development:
make it easy for users to understand and fun to read.
This means
[1] writing for the target audience (we usually include alternate ways for non-targeted audiences to view material),
[2] making navigation intuitive,
[3] ordering material,
[4] avoiding content overload, and
[5] using means of expression that interest and invite users to engage with the content.
EXAMPLE TASKS »
CHERYL FRANCIS
Implement applications to interest and engage the intended audience
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Optimize the website for search engines (SEO)
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Set up Google Analytics to measure traffic
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Validate HTML, confirm 508 compliance, check for console errors, test for broken links
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Conduct testing in various browsers and at differing screen sizes
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Set up the live folder
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Copy development content to the live folder
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Test the live pages
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Unleash the website on the world!
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Maintain and upgrade the website as necessary, working in the development folder and copying to the live folder after testing
EVERGREEN DIGITAL PRESENCE